02158oam 2200469zu 450 991014623860332120210721060455.01-280-55776-197866105577693-527-60034-5(CKB)1000000000019360(SSID)ssj0000302575(PQKBManifestationID)11236440(PQKBTitleCode)TC0000302575(PQKBWorkID)10266386(PQKB)11199338(MiAaPQ)EBC4957104(Au-PeEL)EBL4957104(CaONFJC)MIL55776(OCoLC)1024260459(EXLCZ)99100000000001936020160829d2002 uy engurcnu||||||||txtccrMarketing and Sales in the Chemical Industry2nd ed.[Place of publication not identified]Wiley VCH Imprint20021 online resource (166 pages)Bibliographic Level Mode of Issuance: Monograph3-527-30625-0 If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.Electronic books.660.068Jakobi Rolf921754PQKBBOOK9910146238603321Marketing and Sales in the Chemical Industry2068026UNINA