04505nam 2200757 a 450 991014610130332120211111080202.01-119-20871-81-282-34290-897866123429050-470-72521-4(CKB)1000000000724727(EBL)470206(OCoLC)609848866(SSID)ssj0000302669(PQKBManifestationID)11947566(PQKBTitleCode)TC0000302669(PQKBWorkID)10274395(PQKB)10599966(WaSeSS)IndRDA00117443(Au-PeEL)EBL470206(CaPaEBR)ebr10300872(CaONFJC)MIL234290(CaSebORM)9781119994909(MiAaPQ)EBC470206(EXLCZ)99100000000072472720070827d2007 uy 0engurunu---|||||txtrdacontentcrdamediacrrdacarrierA master class in brand planning[electronic resource] the timeless works of Stephen King /edited by Judie Lannon, Merry Baskin1st editionChichester, West Sussex, England ;Hoboken, NJ John Wiley & Sonsc2007©20071 online resource (397 p.)A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.1-119-99490-X 0-470-51791-3 Includes bibliographical references and index.A Master Class in Brand Planning; Contents; Introduction; About the Book: How it Happened; Acknowledgements; About the Contributors; PART I PLANNING: ROLE AND STRUCTURE; 1 Who Do You Think You Are?; 2 How Brands and the Skills of Branding have Flowered; 3 The Price of Freedom is Eternal Vigilance; 4 The Market's Evolved, Why Hasn't Planning?; 5 Learning and Improvement, Not Proof and Magic Solutions; 6 The Media Planner's Revenge; PART II PLANNING: CRAFT SKILLS; 7 A Revolutionary Challenge to Conventional Wisdom; 8 Four of the Wisest Principles You Will Ever Read; 9 JWT's Debt to Stephen King10 Short-Term Effects may be Easier to Measure but Long-Term Effects are More Important PART III MARKET RESEARCH; 11 A Theory that Built a Company; 12 The Great Bridge Builder: Searching for Order out of Chaos; 13 You Can't Make Sense of Facts until you've Had an Idea; 14 Measuring Public Opinion in an Individualistic World; 15 The Perfect Role Model for Researchers Today; PART IV MARKETING - GENERAL; 16 Old Brands Never Die. They Just get Sold for a Huge Profit; 17 The Retail Revolution gets Underway; 18 A Robust Defence of what Brand Advertising is For; 19 The Train to Strawberry Hill (1744)20 A Challenge to Change Behaviour -- Resume of Stephen King's life -- Index.In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written the worth of this material is that the principles underlying his thinking are entirely appropriate to marketing communications in today's more complex media environment." "The book serves as a reference book for today's practitioners, as well as a source of contemporary thinking."Branding (Marketing)ManagementNew productsBrand name productsAdvertisingManagementMarketing researchBranding (Marketing)Management.New products.Brand name products.AdvertisingManagement.Marketing research.658.8/27King Stephen1931-2006.988871Lannon Judie988872Baskin Merry988873MiAaPQMiAaPQMiAaPQBOOK9910146101303321A master class in brand planning2261366UNINA01451oam 2200421 450 991070538440332120140424110838.0(CKB)5470000002449529(OCoLC)857368590(EXLCZ)99547000000244952920130901d1934 ua 0engurbn|||||||||txtrdacontentcrdamediacrrdacarrierAmendment to code of fair competition for the paper and pulp industry as approved on October 16, 1934Washington :United States Government Printing Office,1934.1 online resource (4 pages)Title from title screen (viewed on Apr. 24, 2014).At head of title: National Recovery Administration.Publication pre-dates item numbers. No item number has been assigned."Approved Code No. 120--Amendment No. 2.""Registry No. 405-1-04."Paper and pulp industryPaper industryUnited StatesPaper productsWood-pulpPaper industryPaper products.Wood-pulp.OCLCEOCLCEGPOBOOK9910705384403321Amendment to code of fair competition for the paper and pulp industry as approved on October 16, 19343346298UNINA03298nam 2200541 450 991080682330332120230807204045.01-4725-8167-91-4725-8166-0(CKB)2560000000365805(EBL)2080895(MiAaPQ)EBC2080895(EXLCZ)99256000000036580520150811h20152015 uy 0engur|n|---|||||rdacontentrdamediardacarrierThe politics of parametricism digital technologies in architecture /edited by Matthew Poole and Manuel Shvartzberg ; contributors, Phillip G. Bernstein [and twelve others]London, England :Bloomsbury Academic,2015.©20151 online resource (281 p.)Description based upon print version of record.1-4725-8165-2 1-4725-8168-7 Includes bibliographical references and index.Cover; Contents; List of illustrations; List of contributors; Acknowledgments; 1 Introduction; 2The historical pertinence of parametricism and the prospect of a free market urban order; 3 On numbers, more or less; 4There is no such thing as political architecture. There is no such thing as digital architecture; 5 Parametricist architecture would be a good idea; 6Play Turtle, Do It Yourself. Flocks, swarms, schools, and the architectural-political imaginary; 7Breeding ideology: Parametricism and biological architecture8Speculation, presumption, and assumption: The ideology of algebraic-to-parametric workspace9 Undelete: Recreating censored archives; 10Disputing calculations in architecture: Notes for a pragmatic reframing of parametricism and architecture; 11 Parametric schizophrenia; 12 The architecture of neoliberalism; 13 Parameter value; 14 Spinoza's geometric and ecological ratios; Bibliography; IndexOver the last decade, 'parametricism' has been heralded as a new avant-garde in the industries of architecture, urban design, and industrial design, regarded by many as the next grand style in the history of architecture, heir to postmodernism and deconstruction. From buildings to cities, the built environment is increasingly addressed, designed and constructed using digital software based on parametric scripting platforms which claim to be able to process complex physical and social modelling alike. As more and more digital tools are developed into an apparently infinite repertoire of socioArchitectural designData processingArchitectureComputer-aided designArchitectureTechnological innovationsArchitectural designData processing.ArchitectureComputer-aided design.ArchitectureTechnological innovations.720.1/05ARC009000ARC000000DES008000TEC016020bisacshPoole MatthewShvartzerg ManuelBernstein Phillip(Phillip Gordon),1957-MiAaPQMiAaPQMiAaPQBOOK9910806823303321The politics of parametricism4117614UNINA