03062nam 2200613Ia 450 991077733810332120230617030915.01-280-51497-397866105149771-84544-353-5(CKB)1000000000000376(EBL)289796(OCoLC)70735697(SSID)ssj0000465312(PQKBManifestationID)11338164(PQKBTitleCode)TC0000465312(PQKBWorkID)10456980(PQKB)10252155(MiAaPQ)EBC289796(Au-PeEL)EBL289796(CaPaEBR)ebr10058608(CaONFJC)MIL51497(EXLCZ)99100000000000037620041016d2004 my 0engur|n|---|||||txtccrAction research in marketing[electronic resource] /guest editor, Chad Perry[Bradford, England] Emerald Group Pub.20041 online resource (181 p.)European journal of marketing ;v. 38, no. 3/4, 2004Description based upon print version of record.0-86176-932-5 Includes bibliographical references.CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketingThere can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authorsDevelops a definition of action research that is particularly suitable for marketing and based on the articles in this issue of European Journal of Marketing, emphasising the breadth of action research in marketing and its distinctive interest in analytic generalisation, that is, in building a theory that extends beyond the particular situation that is being action researched to other situations.. The three sections of this commentary include: definition of traditional action research, action learning and case research. Second, drawing of four implications from the articles within this specialEuropean journal of marketing ;v. 38, no. 3/4, 2004.Marketing researchResearch, IndustrialMarketing research.Research, Industrial.658.8072658.83Perry Chad1510287MiAaPQMiAaPQMiAaPQBOOK9910777338103321Action research in marketing3742822UNINA02904nam 2200577 450 991014605070332120230422043249.01-280-55504-197866105550480-470-85340-91-60119-546-X0-470-84161-3(CKB)1000000000019109(EBL)139830(SSID)ssj0000071361(PQKBManifestationID)11109930(PQKBTitleCode)TC0000071361(PQKBWorkID)10070741(PQKB)10232103(MiAaPQ)EBC139830(OCoLC)53877385(EXLCZ)99100000000001910920160815h20002000 uy 0engur|n|---|||||txtccrAdaptive filtering and change detection /Fredrik GustafssonChichester, West Sussex, England :John Wiley & Sons, Ltd,2000.©20001 online resource (512 p.)Description based upon print version of record.0-471-49287-6 Includes bibliographical references and index.Adaptive Filtering and Change Detection; Contents; Preface; Part I: Introduction; 1. Extended summary; 2. Applications; Part II: Signal estimation; 3. On-line approaches; 4. Off-line approaches; Part III: Parameter estimation; 5. Adaptive filtering; 6. Change detection based on sliding windows; 7. Change detection based on filter banks; Part IV: State estimation; 8. Kalman filtering; 9. Change detection based on likelihood ratios; 10. Change detection based on multiple models; 11. Change detection based on algebraical consistency tests; Part V: Theory; 12. Evaluation theory13. Linear estimationA. Signal models and notation; B. Fault detection terminology; Bibliography; IndexAdaptive filtering is a branch of digital signal processing which enables the selective enhancement of desired elements of a signal and the reduction of undesired elements. Change detection is another kind of adaptive filtering for non-stationary signals, and is the basic tool in fault detection and diagnosis.This text takes the unique approach that change detection is a natural extension of adaptive filtering, and the broad coverage encompasses both the mathematical tools needed for adaptive filtering and change detection and the applications of the technology. Real engineering applicatioAdaptive filtersElectric fault locationAdaptive filters.Electric fault location.621.3822Gustafsson Fredrik884239MiAaPQMiAaPQMiAaPQBOOK9910146050703321Adaptive filtering and change detection1974515UNINA