03867nam 2200625 a 450 991014573970332120170815115031.01-119-20350-31-281-22202-X97866112220240-470-24547-6(CKB)1000000000413478(EBL)331488(OCoLC)437200169(SSID)ssj0000130907(PQKBManifestationID)12000134(PQKBTitleCode)TC0000130907(PQKBWorkID)10084548(PQKB)10888531(MiAaPQ)EBC331488(EXLCZ)99100000000041347820070914d2008 uy 0engur|n|---|||||txtccrCorporate reputation[electronic resource] 12 steps to safeguarding and recovering reputation /Leslie Gaines-RossHoboken, N.J. John Wiley & Sonsc20081 online resource (205 p.)Description based upon print version of record.0-470-17150-2 Includes bibliographical references (p. 161-174) and index.Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; A TIPPING POINT; REPUTATION ADVANTAGE; CHAPTER 2: REPUTATION LOSS; REPUTATION EROSION; THE NEW REPUTATION RULES OF ENGAGEMENT; CHAPTER 3: SECOND ACTS; REPUTATION RISING; ONE STEP AT A TIME; PART II; CHAPTER 4: RESCUE; STEP 1: TAKE THE HEAT- LEADER FIRSTSTEP 2: COMMUNICATE TIRELESSLYSTEP 3: DON'T UNDERESTIMATE YOUR CRITICS AND COMPETITORS; STEP 4: RESET THE COMPANY CLOCK; CONCLUSION; CHAPTER 5: REWIND; STEP 5: ANALYZE WHAT WENT WRONG AND RIGHT; STEP 6: MEASURE, MEASURE, AND MEASURE AGAIN; CONCLUSION; CHAPTER 6: RESTORE; STEP 7: RIGHT THE CULTURE; STEP 8: SEIZE THE SHIFT; STEP 9: BRAVE THE MEDIA; CONCLUSION; CHAPTER 7: RECOVER; STEP 10: BUILD A DRUMBEAT OF GOOD NEWS; STEP 11: COMMIT TO A MARATHON, NOT A SPRINT; STEP 12: MINIMIZE REPUTATION RISK; CONCLUSION; PART III; CHAPTER 8: RETURN TO FLIGHT; REPUTATION LOSS IS ALL BUT INEVITABLEREPUTATION RECOVERY COMES WITH NO EXPIRATION DATEREPUTATION WOUNDS ARE OFTEN SELF-INFLICTED; NEW REPUTATION PERILS LIE AHEAD; REPUTATION RADAR IS NOT A LUXURY; REPUTATION HALOS DO NOT MAKE YOU A SAINT; REPUTATION IS AND ALWAYS WILL BE A JOB FOR CEOs; BEYOND THE BOTTOM LINE; REPUTATION CAPITAL RULES; NOTES; INDEXPraise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation ""In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard.""-Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation ""Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's rCorporate imageResponsibilityCorporationsPublic relationsOrganizational effectivenessElectronic books.Corporate image.Responsibility.CorporationsPublic relations.Organizational effectiveness.659.2Gaines-Ross Leslie905770MiAaPQMiAaPQMiAaPQBOOK9910145739703321Corporate reputation2025963UNINA