03115nam 2200817Ia 450 991014486950332120200520144314.0978812610255681261025519781134619955113461995297812803175691280317566978020346005402034600579781134619962113461996010.4324/9780203460054 (CKB)1000000000254026(EBL)170156(OCoLC)559983189(SSID)ssj0000079767(PQKBManifestationID)11110636(PQKBTitleCode)TC0000079767(PQKBWorkID)10076348(PQKB)10616172(SSID)ssj0000310473(PQKBManifestationID)11237505(PQKBTitleCode)TC0000310473(PQKBWorkID)10287764(PQKB)11107001(MiAaPQ)EBC170156(Au-PeEL)EBL170156(CaPaEBR)ebr10054099(CaONFJC)MIL31756(OCoLC)51306722(FR-PaCSA)41000590(FRCYB41000590)41000590(EXLCZ)99100000000025402619991214d2000 uy 0engur|n|---|||||txtccrStrategic marketing an introduction /Tony Proctor1st ed.London ;New York Routledge20001 online resource (337 p.)Description based upon print version of record.9780415208116 0415208114 9780415208109 0415208106 Includes bibliographical references (p. [303]-312) and index.Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; BibliographyFurther readingIndexA fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century.MarketingDecision makingMarketingManagementMarketingDecision making.MarketingManagement.658.8/02Proctor Tony145002MiAaPQMiAaPQMiAaPQBOOK9910144869503321Strategic marketing2133392UNINA