02752oas 2201045 a 450 991014392260332120260127110239.01557-7805(DE-599)ZDB2067343-7(OCoLC)39037883(CONSER) 2005213143(CKB)954921365546(DE-599)2067343-7(EXLCZ)9995492136554619980430a19729999 sy aengurmnu||||||||txtrdacontentcrdamediacrrdacarrierJournal of advertisingDeKalb, Ill. Board of Directors, American Academy of Advertising1972-[Abingdon] :Routledge, Taylor & Francis Group1 online resourceRefereed/Peer-reviewedTitle from cover (JSTOR, viewed Oct. 24, 2008).Published: Armonk, NY : M.E. Sharpe, <2004->0091-3367 AdvertisingPeriodicalsAdvertisingResearchPeriodicalsPublicitePeriodiquesPublicité(CaQQLa)201-0030447Recherche(CaQQLa)201-0030447Périodiques(CaQQLa)201-0378307PublicitéPériodiques(CaQQLa)201-0382768Advertisingfast(OCoLC)fst00797511AdvertisingResearchfast(OCoLC)fst00797745Reclamegttperiodicals.aatCzasopismo marketingowe.dbnPeriodicals.fastPeriodicals.lcgftPériodiques.rvmgfAdvertisingAdvertisingResearchPublicitePublicitéRecherchePublicitéAdvertising.AdvertisingResearch.Reclame.659.1American Academy of Advertising,FGAFGAOCLOCLCQOCLNSDEYMOCLCQOCLCFOCLCQDEBBGNLEGILDSOCLCAUKMGBVT2OCLCODLCEZCDLCOCLCQIOYLVTDKUUEJSFBQGKM6UAU@CNTRUJ9UNTGUBYOCLCLOCLCQJOURNAL9910143922603321Journal of advertising280568UNINA