01767oas 2200757 a 450 991014383830332120251104213014.02327-9265(DE-599)ZDB2477505-8(OCoLC)299095890(CONSER) 2009235053(CKB)991042723408130(EXLCZ)9999104272340813020090122b19341936 uy aengur|||||||||||txtrdacontentcrdamediacrrdacarrierThe American marketing journalNew York American Marketing Society1934-19360193-1806 MarketingPeriodicalsMarketingfast(OCoLC)fst01010167MarketingPériodiquesPeriodicals.fastPeriodicals.lcgftperiodicals.aatPériodiques.rvmgfMarketingMarketing.Marketing658.805American Marketing SocietyEYMEYMHULGWDNBOCLCQGBVCPOCLCQDLCOCLCFOCLCOOCLCQDEBBGGILDSOCLCOVT2OCLCQU3WOCLCQOCLCLCUDUABFIECEFBRLSFBVLYOCLCES2HJOURNAL9910143838303321The American marketing journal2180611UNINA