02648nam 2200553 a 450 991014330710332120170815121946.01-907293-40-X0-85708-651-01-280-51943-697866105194391-84112-732-9(CKB)1000000000338650(EBL)267141(OCoLC)319658311(SSID)ssj0000198075(PQKBManifestationID)12023985(PQKBTitleCode)TC0000198075(PQKBWorkID)10170804(PQKB)10155499(MiAaPQ)EBC267141(EXLCZ)99100000000033865020060619d2006 fy 0engur|n|---|||||txtccrMarketing genius[electronic resource] /Peter FiskChichester, England ;Hoboken, NJ Capstone20061 online resource (500 p.)Includes index.1-84112-681-0 Marketing Genius; About the author; Turn on; Play; Part 1 Ingenuity: The making of a marketing genius; Track 1 Complexity; Track 2 Expectations; Track 3 Genius; Part 2 Thinking: The mind of a marketing genius; Track 4 Strategy; Track 5 Brands; Track 6 Customers; Track 7 Innovation; Part 3 Competing: The touch of a marketing genius; Track 8 Propositions; Track 9 Experiences; Track 10 Connections; Track 11 Relationships; Part 4 Leading: The impact of a marketing genius; Track 12 Performance; Track 13 Marketers; Track 14 Leadership; Track 15 Futures; Genius lab; Genius catalysts; Genius sourceRechargeIndexThe little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact inMarketingManagementElectronic books.MarketingManagement.658.8658.802Fisk Peter862261MiAaPQMiAaPQMiAaPQBOOK9910143307103321Marketing genius2290321UNINA