10545oam 2200733 a 450 991014264090332120230302214552.097866105552530-470-84189-31-280-55525-4(CKB)111056485558396(MH)008679649-6(SSID)ssj0000080390(PQKBManifestationID)11125837(PQKBTitleCode)TC0000080390(PQKBWorkID)10095669(PQKB)10698884(MiAaPQ)EBC4957839(Au-PeEL)EBL4957839(CaONFJC)MIL55525(OCoLC)1024243658(EXLCZ)9911105648555839620010314d2001 uy 0engurcnu||||||||txtccrData broadcasting merging digital broadcasting with the internet /Lars Tvede, Peter Pircher, Jens Bodenkamp[electronic resource]Rev. ed.Chichester [England] ;New York Wiley20011 online resource (xvi, 274 p. )ill. ;Includes index.Previously published as: Data broadcasting : the technology and the business. c1999.0-471-48560-8 0-470-85264-X 1The Evolution of Broadcasting1 --1.1The Conception of Electronic Broadcast Media2 --1.1.1Something in the Air2 --1.1.2The Beginning of Television3 --1.1.3The Age of Satellites4 --1.1.4The Beginning of Cable9 --1.1.5The Emergence of Large TV Empires12 --1.2The Power of Broadcasting13 --2The Internet15 --2.1The Conception of the Internet15 --2.2Growth and Maturity16 --2.3The Network Effect18 --2.4Increasing Returns19 --2.5The Future of the Internet20 --2.5.1Ubiquity and Diversity22 --2.5.2Convergence and Embedding23 --2.6Proportions Between Bandwidth and Memory24 --3Broadcasting Meets the Internet31 --3.1Data Broadcast: Technical Postitioning31 --3.2Data Broadcast: Ecosystem35 --3.3The Organisation Process in the Value Chain36 --4Technology Framework for Data Broadcasting Environments42 --4.1Moving Packages -- Old and New Ways42 --4.2Dividing Content into Packages44 --4.3Choosing a Delivery Type45 --4.3.1Delivery Types45 --4.3.2Delivery Services46 --4.3.3Quality of Service (QoS)48 --4.4Specifying Destination and Guaranteeing a Unique Address48 --4.5Providing Information about How to Reach the Destination49 --4.5.1IP Multicast50 --4.6Getting a Vehicle for Transportation53 --4.6.1When IP Gets a Trip Companion55 --4.7Choosing a Physical Path56 --4.7.1Wireline/Copper Pair58 --4.7.2Wireline/Fibre Optics59 --4.7.3Cable Television59 --4.7.4Digital Terrestrial60 --4.7.5Mobile64 --4.7.6Satellite Distribution69 --4.7.7Home Networks70 --4.7.8Comparing Wireless Local Networking Standards78 --4.8Reaching the End-User80 --5The Five Basic Formats of Data Broadcasting81 --5.1Three Key Questions Regarding the Data Broadcasting Content82 --5.1.1"Guaranteed Delivery" or "Best Effort"?82 --5.1.2Time Critical Delivery?83 --5.1.3Viewing on Delivery?83 --5.2Data Broadcasting Formats -- an Overview83 --5.3Cached Content Delivery84 --5.3.1Receiving and Deleting Cached Content85 --5.3.2Scheduling and Broadcasting of Cached Content93 --5.4Package Delivery95 --5.4.1Applications, Usage Tracking and Billing of Package Delivery96 --5.4.2Usage Tracking96 --5.5Audio/Video Streaming106 --5.5.1Typical Applications for Audio/Video Streaming107 --5.5.2Infrastructure requirements for audiolvideo streaming108 --5.5.3Audio Video Stream Event Type109 --5.5.4Booking and scheduling considerations for A/V streaming110 --5.6Data Streaming111 --5.6.1Applications for data streaming111 --5.6.2Granularity of Data Streams112 --5.7Broadcast Guides117 --5.7.1The Media Context of the Broadcast Guide118 --5.8Linking Broadcasting Services to the Internet124 --5.8.1The Three-Layered Hybrid Medium124 --5.8.2Creating "Bouncers"125 --6Implementing a Data Broadcasting Platform130 --6.1Factors Determining Basic Platform Requirements130 --6.1.1The Role of Content Management132 --6.1.2The Role of Community Administration132 --6.1.3The Role of Network Administration132 --6.1.4The Role of Advertising Management133 --6.2Listing the Basic Functionality Required133 --6.3Subscription Management136 --6.4Data Encryption and Security136 --6.4.1Encryption and Conditional Access Systems136 --6.5Scheduling and Booking137 --6.5.1Features of Scheduling Tools140 --6.5.2General Criteria of Bandwidth Booking Systems141 --6.5.3Managing Booking Through a Transmission Chain142 --6.6Billing144 --6.7Reporting144 --6.8Media Object Tracking145 --6.8.1Digital Watermark/Copyright Handling148 --6.9Intelligent Content Compiling149 --6.10Overall Platform Flexibility149 --6.10.1Hardware Independence150 --6.10.2Network Independence150 --6.10.3Browser Independence150 --7Data Broadcasting: The Media Opportunities151 --7.1Different Kinds of Media Experiences151 --7.2Users of the Data Broadcasting Medium155 --7.2.1Professional Applications157 --7.2.2Consumer Applications166 --8Creating Data Broadcasting Applications and Services: 26 Steps175 --8.1Creation Process Overview175 --8.2Process Details of the Channel Planning Phase180 --8.2.1Setting the Team180 --8.2.2Determining the Management Process181 --8.2.3Defining the Vision for the Channel182 --8.2.4Market Research183 --8.2.5End-user Segmentation185 --8.2.6Target Group Research185 --8.2.7Channel Marketing Strategy188 --8.2.8Preliminary Implementation Plan189 --8.2.9Content Sourcing and Value Proposition189 --8.2.10Preliminary Commercial Review190 --8.2.11Lists of Deliverables190 --8.2.12Resources and Cost Estimate191 --8.2.13Content Exploration and Analysis191 --8.2.14Initial Design Specification192 --8.2.15Channel Operations and Maintenance Plan193 --8.2.16Complete Design and Functionality Specification196 --8.3Process Details of the Channel Implementation Phase197 --8.3.1Internal Test198 --8.3.2User Test199 --8.3.3Technical Alpha Test201 --8.3.4Technical Beta Test201 --8.4Process Details of the Channel Launch Phase201 --8.4.1Channel Packaging201 --8.4.2Channel Sign-off202 --8.4.3Channel Release202 --8.4.4Channel Acceptance202 --9Operating Networks of Multiple Data Broadcasting Channels203 --9.1Editorial Issues for Multi-Channel Network Operation203 --9.1.1Multi-Channel Scheduling203 --9.1.2Broadcast Guide and Information Channel Operations205 --9.1.3Electronic Tutorial207 --9.1.4Test Channel207 --9.2Technical Issues for Multi-Channel Operation207 --9.2.1Providing a Basic Channel Operations Infrastructure207 --9.2.2Data Gathering and Processing Procedures208 --9.2.3Backbone transportation Network209 --9.2.4Data On-Ramping210 --9.2.5Client Software Deployment210 --9.2.6Delivering the Initial Installation Software211 --9.2.7Following Up with Software Upgrades212 --9.2.8Incident/RFD Handling212 --9.3Commercial Issues for Multi-Channel Operation213 --9.3.1Product Policy for the Channel Network213 --9.3.2Support Infrastructure215 --9.3.3Media Object Tracking216 --9.3.4Subscription Management216 --9.3.5Channel Network Marketing Control216 --10The Commercial Drivers Behind Data Broadcasting218 --10.1How Value Flows Through the Value Chain219 --10.2Sharing the Added Value Throughout the Value Chain221 --10.2.1Value for Basic Core Technology Enablers221 --10.2.2Value for Basic Commercial Enablers223 --10.2.3Value for Early Adopters238 --10.2.4Value in the Growth and Maturity Phase240 --11Data Broadcasting in the Future242.A truly groundbreaking volume, this fully revised and updated edition of Data Broadcasting presents an exhaustive overview of the specific data broadcasting and bordering technologies concerned. Answering a wealth of questions, it describes this new technology in detail, examining how it differs from established technologies, and for what means it can be used. It also analyses data broadcasting from the perspectives of both the medium and business.* Features the latest developments in electronic media* Discusses the major media opportunities of data broadcasting* Shows how data broadcasting can overcome many notorious problems resulting from dense traffic on the Internet* Considers the technical implications of data broadcasting over different network infrastructures* Examines the process of developing and launching multimedia channels in a data broadcasting environment.Essential, up to date coverage for executives and developers in the telecommunications, software, hardware and media industries of the main commercial, editorial and technical opportunities of data broadcasting.Wiley UBCM ebooks.BroadcastingUnited StatesBroadband communication equipment industryUnited StatesData transmission equipment industryUnited StatesBroadcastingBroadband communication equipment industryData transmission equipment industry384.3Tvede Lars1957-555709Pircher Peter927352Bodenkamp Jens927353DLCDLCUKMBOOK9910142640903321Data broadcasting2083576UNINAThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress