05420oam 2200649 450 991014149200332120190911100039.01-118-56226-71-118-23915-61-283-94095-71-118-22583-X(OCLoC)826453127(MiFhGG)GVRL6RND(EXLCZ)99267000000031707720121109d2013 uy 0engurun|---uuuuatxtccrBig data, big analytics emerging business intelligence and analytic trends for today's businesses /Michael Minelli, Michele Chambers, Ambiga Dhiraj1st editionHoboken, N.J. John Wiley & Sons, Inc.2013Hoboken, New Jersey :John Wiley & Sons, Inc.,2013.1 online resource (xxiii, 187 pages) illustrations (some color)Wiley CIO seriesDescription based upon print version of record.1-118-14760-X Includes bibliographical references and index.Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses; Copyright; Contents; Foreword; Preface; Acknowledgments; Chapter 1: What Is Big Data and Why Is It Important?; A Flood of Mythic ""Start-Up"" Proportions; Big Data Is More Than Merely Big; Why Now?; A Convergence of Key Trends; Relatively Speaking . . .; A Wider Variety of Data; The Expanding Universe of Unstructured Data; Setting the Tone at the Top; Notes; Chapter 2: Industry Examples of Big Data; Digital Marketing and the Non-line World; Don't Abdicate RelationshipsIs IT Losing Control of Web Analytics?Database Marketers, Pioneers of Big Data; Big Data and the New School of Marketing; Consumers Have Changed. So Must Marketers.; The Right Approach: Cross-Channel Lifecycle Marketing; Social and Affiliate Marketing; Empowering Marketing with Social Intelligence; Fraud and Big Data; Risk and Big Data; Credit Risk Management; Big Data and Algorithmic Trading; Crunching Through Complex Interrelated Data; Intraday Risk Analytics, a Constant Flow of Big Data; Calculating Risk in Marketing; Other Industries Benefit from Financial Services' Risk ExperienceBig Data and Advances in Health Care""Disruptive Analytics""; A Holistic Value Proposition; BI Is Not Data Science; Pioneering New Frontiers in Medicine; Advertising and Big Data: From Papyrus to Seeing Somebody; Big Data Feeds the Modern-Day Donald Draper; Reach, Resonance, and Reaction; The Need to Act Quickly (Real-Time When Possible); Measurement Can Be Tricky; Content Delivery Matters Too; Optimization and Marketing Mixed Modeling; Beard's Take on the Three Big Data Vs in Advertising; Using Consumer Products as a Doorway; Notes; Chapter 3: Big Data TechnologyThe Elephant in the Room: Hadoop's Parallel WorldOld vs. New Approaches; Data Discovery: Work the Way People's Minds Work; Open-Source Technology for Big Data Analytics; The Cloud and Big Data; Predictive Analytics Moves into the Limelight; Software as a Service BI; Mobile Business Intelligence is Going Mainstream; Ease of Mobile Application Deployment; Crowdsourcing Analytics; Inter- and Trans-Firewall Analytics; R&D Approach Helps Adopt New Technology; Adding Big Data Technology into the Mix; Big Data Technology Terms; Data Size 101; Notes; Chapter 4: Information ManagementThe Big Data FoundationBig Data Computing Platforms (or Computing Platforms That Handle the Big Data Analytics Tsunami); Big Data Computation; More on Big Data Storage; Big Data Computational Limitations; Big Data Emerging Technologies; Chapter 5: Business Analytics; The Last Mile in Data Analysis; Geospatial Intelligence Will Make Your Life Better; Listening: Is It Signal or Noise?; Consumption of Analytics; From Creation to Consumption; Visualizing: How to Make It Consumable?; Organizations Are Using Data Visualization as a Way to Take Immediate ActionMoving from Sampling to Using All the DataUnique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terWiley CIO series.Business intelligenceInformation technologyElectronic data processingData miningStrategic planningBusiness intelligence.Information technology.Electronic data processing.Data mining.Strategic planning.658.4/72Minelli Michael1974-845345Chambers MicheleDhiraj Ambiga1975-MiFhGGMiFhGGBOOK9910141492003321Big data, big analytics1886546UNINA