03648nam 2200673 a 450 991014141960332120200520144314.01-119-20818-11-280-69674-597866136737011-118-35156-8(CKB)2670000000206354(EBL)938847(OCoLC)793497236(SSID)ssj0000681129(PQKBManifestationID)11365553(PQKBTitleCode)TC0000681129(PQKBWorkID)10655164(PQKB)11070008(MiAaPQ)EBC938847(DLC) 2012019480(Au-PeEL)EBL938847(CaPaEBR)ebr10580215(CaONFJC)MIL367370(EXLCZ)99267000000020635420120510d2012 uy 0engur|n|---|||||txtccrBRICS and beyond[electronic resource] executive lessons on emerging markets /Stephanie JonesChichester [England] Wiley20121 online resource (303 p.)Description based upon print version of record.1-118-35151-7 1-119-96269-2 Includes bibliographical references and index.Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently inInternational business enterprisesDeveloping countriesSocial responsibility of businessDeveloping countriesDiversity in the workplaceDeveloping countriesIndustrial managementDeveloping countriesBRIC countriesForeign economic relationsElectronic books.International business enterprisesSocial responsibility of businessDiversity in the workplaceIndustrial management658/.049Jones Stephanie1957-949229MiAaPQMiAaPQMiAaPQBOOK9910141419603321BRICS and beyond2145513UNINA