03480nam 2200673Ia 450 991014127360332120221221170021.01-119-20352-X1-280-77566-197866136860531-118-33396-9(CKB)2670000000206478(EBL)836617(OCoLC)796384148(SSID)ssj0000677233(PQKBManifestationID)11390034(PQKBTitleCode)TC0000677233(PQKBWorkID)10693758(PQKB)11179019(Au-PeEL)EBL836617(CaPaEBR)ebr10570759(CaONFJC)MIL368605(OCoLC)802056464(CaSebORM)9781118331767(MiAaPQ)EBC836617(EXLCZ)99267000000020647820120425d2012 uy 0engur|n|---|||||txtccrDesign like Apple Seven principles for creating insanely great products, services, and experiences /John Edson1st editionHoboken, N.J. Wiley20121 online resource (210 p.)Includes index.1-118-33176-1 1-118-29031-3 Includes bibliographical references and index.Design Like Apple; Contents; Introduction; Design Makes All the Difference; The Siren Song of Technology; Beauty; Ingenuity; Charisma; Summary; The Building Blocks; Design Like Apple Agenda; Design the Organization; Taste; Talent; Culture; Summary; The Building Blocks; Design Like Apple Agenda; The Product Is the Marketing; Quality; Repetition; Summary; The Building Blocks; Design Like Apple Agenda; Design Is Systems Thinking; System Design; Creating Experiences; Perpetual Platforms; Summary; The Building Blocks; Design Like Apple Agenda; Design Out Loud; Let's Get PhysicalPrototype and the ObjectPrototype and the Workspace; Crowdsourced Prototyping; Near-Life Experiences; Summary; The Building Blocks; Design Like Apple Agenda; Design Is for People; A Human Centered Ethos: Empathy; Design Research; Design for Someone, But Not for Everyone; Summary; The Building Blocks; Design Like Apple Agenda; Design with Conviction; Simply Beautiful; Create Your Own Voice; Conviction; Summary; The Building Blocks; Design Like Apple Agenda; Design Like Apple; Notes; IndexImplement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories frProduct designCustomer servicesMarketingProduct design.Customer services.Marketing.658.5/752BUS000000bisacshEdson John1966-963924MiAaPQMiAaPQMiAaPQBOOK9910141273603321Design like Apple2185971UNINA