02207nam 2200577 a 450 991014104120332120230725030554.01-282-99008-X97866129900831-118-25582-81-118-03692-1(CKB)2670000000067385(EBL)661607(OCoLC)705538675(SSID)ssj0000483550(PQKBManifestationID)11317828(PQKBTitleCode)TC0000483550(PQKBWorkID)10529463(PQKB)10969185(MiAaPQ)EBC661607(Au-PeEL)EBL661607(CaPaEBR)ebr10441423(CaONFJC)MIL299008(EXLCZ)99267000000006738520110302d2011 uy 0engur|n|---|||||txtccrConvert![electronic resource] designing Web sites to increase traffic and conversion /Ben HuntIndianapolis, Ind. Wiley Pub., Inc.20111 online resource (314 p.)Includes index.0-470-61633-4 pt. 1. Designing for traffic -- pt. 2. Designing for conversion.Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your propositioWeb sitesDesignWeb sitesMarketingWeb sitesDesign.Web sitesMarketing.658.8/72658.872Hunt Benjamin895004MiAaPQMiAaPQMiAaPQBOOK9910141041203321Convert2278569UNINA