02659nam 2200613 a 450 991014103930332120230725030605.00-470-97133-91-119-20860-21-282-93952-197866129395250-470-66504-1(CKB)2670000000067946(EBL)564953(OCoLC)700687368(SSID)ssj0000433835(PQKBManifestationID)12176547(PQKBTitleCode)TC0000433835(PQKBWorkID)10395042(PQKB)11625854(MiAaPQ)EBC564953(Au-PeEL)EBL564953(CaPaEBR)ebr10469803(CaONFJC)MIL293952(EXLCZ)99267000000006794620100312d2010 uy 0engur|n|---|||||txtccrThe brand gym[electronic resource] a practical workout to gain and retain brand leadership /David Taylor and David Nichols2nd ed.Chichester, U.K. Wiley20101 online resource (259 p.)Description based upon print version of record.0-470-68619-7 Includes bibliographical references and index.The Brand Gym; Contents; What's new in Brandgym 2?; Overview to The Brandgym Workouts; Acknowledgments; Introduction: Being a leader; 1 Workout One: Follow the money; 2 Workout Two: Use insight as fuel; 3. Workout Three: Focus, focus, focus; 4 Workout Four: Build big brand ideas; 5 Workout Five: Grow the core; 6 Workout Six: Stretch your brand muscles; 7 Workout Seven: Amplify your marketing plan; 8 Workout Eight: Rally the troops; References; Index"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--Provided by publisher.Brand name productsProduct managementBrand name products.Product management.658.8/27Taylor David1964-892603Nichols David1967-931144MiAaPQMiAaPQMiAaPQBOOK9910141039303321The brand gym2094756UNINA