00764nam0 2200277 450 00000586320050916124859.088-7192-193-320050916d2004----km-y0itay50------baitaITa-------001yyMarketing managementPhilip Kotler11. ed. italianaMilanoPearsonc2004XX, 890 p.ill.23 cmMarketing managementMarketingRicerche di mercato658.80220Kotler,Philip34994ITUNIPARTHENOPE20050916RICAUNIMARC000005863658-M/4937890NAVA12005Marketing management192800UNIPARTHENOPE04419nam 2200841Ia 450 991014103740332120250905110030.097866130437719781136889356113688935397811368893631136889361978128304377912830437779780203840115020384011910.4324/9780203840115(CKB)2670000000068830(EBL)614681(OCoLC)701703716(SSID)ssj0000467970(PQKBManifestationID)11337425(PQKBTitleCode)TC0000467970(PQKBWorkID)10497649(PQKB)11370317(OCoLC)701718168(Au-PeEL)EBL614681(CaPaEBR)ebr10446874(CaONFJC)MIL304377(MiAaPQ)EBC614681(oapen)https://directory.doabooks.org/handle/20.500.12854/38578(ScCtBLL)b4a18905-9836-4bf6-a8ec-fb1404e4f309(OCoLC)1139834579(oapen)doab38578(ODN)ODN0004546911(EXLCZ)99267000000006883020100430d2011 uy 0engurmn#---|||||txtrdacontentcrdamediacrrdacarrierConsumer-citizens of China the role of foreign brands in the imagined future China /Kelly Tian and Lily Dong1st ed.London ;New York Routledge20111 online resource (xviii, 147 pages) digital, PDF file(s)Routledge contemporary China series ;60Description based upon print version of record and e-publication (viewed on March 19, 2019).9780415854627 0415854628 9780415553490 0415553490 Includes bibliographical references and index.1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization.This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science.Routledge Contemporary China Series ;60.ConsumersChinaPsychologyBrand choiceChinaPsychological aspectsNationalismChinaChinaCivilizationForeign influencesConsumersPsychology.Brand choicePsychological aspects.Nationalism306.30951Tian Kelly801050Dong Lily801049MiAaPQMiAaPQMiAaPQBOOK9910141037403321Consumer-Citizens of China1802408UNINA