02880nam 2200577 a 450 991014079950332120170815153125.01-282-77428-X97866127742870-470-92536-10-470-92535-3(CKB)2670000000044063(EBL)588914(OCoLC)699474258(SSID)ssj0000380103(PQKBManifestationID)11273215(PQKBTitleCode)TC0000380103(PQKBWorkID)10371432(PQKB)10080068(MiAaPQ)EBC588914(PPN)15806268X(EXLCZ)99267000000004406320070720d2008 uy 0engur|n|---|||||txtccrCommercialization of innovative technologies[electronic resource] bringing good ideas to the marketplace /C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'RiordanHoboken, N.J. John Wiley & Sons AlChEc20081 online resource (272 p.)Description based upon print version of record.0-470-23007-X Includes bibliographical references (p. 239-240) and index.Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible ""innovation team"" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from tecTechnological innovationsTechnological innovations.658.4063658.5/77Touhill C. J.1938-942471Touhill Gregory J912077O'Riordan Thomas A942472American Institute of Chemical Engineers.MiAaPQMiAaPQMiAaPQBOOK9910140799503321Commercialization of innovative technologies2126806UNINA