03634nam 2200649 a 450 991014060620332120200520144314.01-119-18738-91-119-20716-91-282-54837-997866125483760-470-72212-6(CKB)2670000000014772(EBL)514444(OCoLC)427864641(SSID)ssj0000358479(PQKBManifestationID)11265263(PQKBTitleCode)TC0000358479(PQKBWorkID)10377151(PQKB)10047821(Au-PeEL)EBL514444(CaPaEBR)ebr10377812(CaONFJC)MIL254837(CaSebORM)9780470770849(MiAaPQ)EBC514444(EXLCZ)99267000000001477220080702d2008 uy 0engur|n|---|||||txtccrCreativity unlimited[electronic resource] thinking inside the box for business innovation /Micael Dahlén1st editionChichester, England ;Hoboken, NJ John Wiley & Sonsc20081 online resource (378 p.)Translation of: Boxen : kreativitet som skapar bättre affärer : träna dig till framgång. Stockholm : Volante QNB Pub., c2006.0-470-77084-8 Includes bibliographical references (p. [343]-356) and index.Creativity Unlimited: Thinking Inside the Box for Business Innovation; Contents; Acknowledgements; 1: Why this book?; PART I: It ' s About Success; 2: Why creativity?; 3: Are you creative?; 4: Why is creativity so important?; 5: Isn ' t creativity dangerous?; PART II: Think Inside the Box; 6: What is creativity?; 7: The creative result; 8: The creative process; 9: The creative person; 10: Thinking inside the box; PART III: Expanding the Box; 11: The four walls of the box; 12: The first wall: conventions and rules; 13: The second wall: common sense; 14: The third wall: physiology15: The fourth wall: consciousnessPART IV: Filling the Box; 16: There ' s no such thing as ' useless ' knowledge; 17: The brain is lazy; 18: The power in brands; 19: Associations; 20: The context rules; PART V: Shaking the Box; 21: Preparations for the final step; 22: Shaking the box side to side; 23: Shaking the box up and down; PART VI: Congratulations:You ' ve Become Smarter; 24: Are you a creative business innovator?; Further Reading; IndexFlying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowedCreative ability in businessCreative thinkingTechnological innovationsCreative ability in business.Creative thinking.Technological innovations.658.4/063Dahlén Micael868420MiAaPQMiAaPQMiAaPQBOOK9910140606203321Creativity unlimited1938549UNINA