02754oam 2200577 450 991014017770332120190911100039.01-118-74866-21-118-74876-X1-118-74889-1(OCoLC)881831473(MiFhGG)GVRL8FQX(EXLCZ)99267000000049755820130503d2013 uy 0engurun|---uuuuatxtccrMarketing and finance creating shareholder value /Malcolm McDonald, Brian D. Smith, Keith Ward2nd ed.Chichester, West Sussex :Wiley,2013.1 online resource (xxiii, 253 pages) illustrationsGale eBooksRevision of the author's Marketing due diligence.1-119-95338-3 Includes bibliographical references and index.Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.CorporationsValuationCorporationsInvestor relationsStocksMarketingStocksPricesEconomic value addedRisk assessmentCorporationsValuation.CorporationsInvestor relations.StocksMarketing.StocksPrices.Economic value added.Risk assessment.658.8/02McDonald Malcolm117340Smith Brian D(Brian David),1961-Ward Keith1949-MiFhGGMiFhGGBOOK9910140177703321Marketing and finance2281834UNINA