02544oam 2200565I 450 991013987660332120230509122937.01-78017-013-01-906124-36-1(CKB)1000000000807217(EBL)634526(OCoLC)682539985(SSID)ssj0000484273(PQKBManifestationID)11311693(PQKBTitleCode)TC0000484273(PQKBWorkID)10573895(PQKB)11561068(MiAaPQ)EBC634526(EXLCZ)99100000000080721720081106d2008 uy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierExploiting IT for business benefit /Bob HughesSwindon :British Computer Society,[2008]1 online resource (213 pages)Description based upon print version of record.1-306-20702-9 1-902505-92-1 Includes bibliographical references (p. 183-188) and index.Copyright; Contents; List of figures and tables; Author; Abbreviations; Preface; 1 The Internet, the Web and Business Opportunity; 2 Using the Internet to Generate Competitive Advantage; 3 The Value Chain and the Internet; 4 The Business and Technological Environment; 5 Customer Relationship Management; 6 Enterprise Resource Planning Systems; 7 From Ebusiness Strategy to Implementation; Activity Pointers; References; Index; Back CoverIT is the driving force behind business, but often the technological agenda is set without reference to the commercial goals of the company. Bob Hughes' introduction to delivering success through information technology gives IT and business managers and students the insight needed to make effective use of technology in the pursuit of those goals.Information technologyManagementBusiness enterprisesComputer networksManagementManagement information systemsInformation technologyManagement.Business enterprisesComputer networksManagement.Management information systems.658.4038Hughes Bob603056British Computer Society.MiAaPQMiAaPQMiAaPQBOOK9910139876603321Exploiting IT for business benefit2325677UNINA