02862nam 2200625 a 450 991013974950332120191030193401.01-119-19975-11-283-33270-197866133327071-118-18160-3(CKB)2550000000065254(EBL)822443(OCoLC)775360857(SSID)ssj0000538774(PQKBManifestationID)12242358(PQKBTitleCode)TC0000538774(PQKBWorkID)10560004(PQKB)10471636(MiAaPQ)EBC822443(Au-PeEL)EBL822443(CaPaEBR)ebr10510232(CaONFJC)MIL333270(PPN)22699080X(EXLCZ)99255000000006525420100308d2010 uy 0engur|n|---|||||txtccrLuxury China[electronic resource] market opportunities and potential /Michel Chevalier and Pierre Lu ; foreword by Sidney ToledanoSingapore ;Hoboken, N.J. John Wiley & Sons (Asia)20101 online resource (271 p.)Description based upon print version of record.0-470-82341-0 Includes bibliographic references (p. [241]-243) and index.Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing,Consumer behaviorChinaConsumer behaviorChinaCase studiesLuxuryConsumer behaviorConsumer behaviorLuxury.658.800951Chevalier Michel1943-900051Lu Pierre Xiao900052MiAaPQMiAaPQMiAaPQBOOK9910139749503321Luxury China2010919UNINA