02956nam 2200721 a 450 991013963410332120230126202551.01-119-19940-91-283-17511-897866131751130-470-82744-00-470-82743-2(CKB)2550000000040693(EBL)661670(OCoLC)742333118(SSID)ssj0000540953(PQKBManifestationID)12202612(PQKBTitleCode)TC0000540953(PQKBWorkID)10498334(PQKB)11711785(Au-PeEL)EBL661670(CaPaEBR)ebr10484749(CaONFJC)MIL317511(OCoLC)747426559(CaSebORM)9780470827413(MiAaPQ)EBC661670(EXLCZ)99255000000004069320110608d2011 uy 0engurcn|||||||||txtccrROI of $ocial media[electronic resource] how to improve the return on your social marketing investment /Guy Powell, Steven Groves, Jerry Dimos1st editionSingapore John Wiley & Sons (Asia)c20111 online resource (319 p.)Description based upon print version of record.0-470-82741-6 Includes bibliographical references and index.section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. - Larry Weber, Founder and chairman of W2 Group, Formerly of WeberInternet marketingSocial mediaMarketingSocial mediaEconomic aspectsOnline social networksEconomic aspectsSocial marketingInternet marketing.Social mediaMarketing.Social mediaEconomic aspects.Online social networksEconomic aspects.Social marketing.658.802Powell Guy R915407Groves Steven915408Dimos Jerry915409MiAaPQMiAaPQMiAaPQBOOK9910139634103321ROI of2051923UNINA