02358nam 2200589 a 450 991013962750332120180703210746.00-470-82819-61-119-19938-71-283-17514-297866131751440-470-82818-8(CKB)2550000000041176(EBL)693368(OCoLC)747434414(SSID)ssj0000522492(PQKBManifestationID)12251031(PQKBTitleCode)TC0000522492(PQKBWorkID)10527801(PQKB)10668272(MiAaPQ)EBC693368(EXLCZ)99255000000004117620110801d2011 uy 0engur|n|---|||||txtccrExport now[electronic resource] five keys to entering new markets /Frank Lavin & Peter Cohan ; foreword by Gary LockeSingapore ;Hoboken, N.J. John Wiley & Sons, (Asia) Pte. Ltd.20111 online resource (239 p.)Includes index.0-470-82816-1 pt. 1. Why and what : setting your export goals -- pt. 2. How : five keys to choosing your export strategy -- pt. 3. When : making your export strategy happen.Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the culturaExportsExport marketingElectronic books.Exports.Export marketing.658.84658.848Lavin Frank921475Locke Gary921476Cohan Peter921477MiAaPQMiAaPQMiAaPQBOOK9910139627503321Export now2066867UNINA