02245nam 2200649 a 450 991013956120332120230802004245.01-119-96119-X1-119-20815-71-283-33775-497866133377571-119-96118-1(CKB)2550000000063999(EBL)818569(OCoLC)792986276(SSID)ssj0000537307(PQKBManifestationID)12231897(PQKBTitleCode)TC0000537307(PQKBWorkID)10553258(PQKB)10827227(MiAaPQ)EBC818569(Au-PeEL)EBL818569(CaPaEBR)ebr10512901(CaONFJC)MIL333775(EXLCZ)99255000000006399920110817d2012 uy 0engurcn|||||||||txtccrThe growth drivers[electronic resource] the definitive guide to building marketing capabilities /Andy Bird and Mhairi McEwan2nd ed.Hoboken, N.J. Wiley20121 online resource (318 p.)Description based upon print version of record.1-119-95331-6 Includes bibliographical references and index.pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice."The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--Provided by publisher.Market segmentationEconomic developmentInvestmentsMarket segmentation.Economic development.Investments.658.8/02BUS043000bisacshBird Andy936994McEwan Mhairi936995MiAaPQMiAaPQMiAaPQBOOK9910139561203321The growth drivers2110350UNINA