02828nam 2200577Ia 450 991013955070332120230725053827.01-119-20850-51-280-78442-397866136948121-119-99359-8(CKB)2550000000065066(EBL)675210(OCoLC)742333210(SSID)ssj0000638305(PQKBManifestationID)11396502(PQKBTitleCode)TC0000638305(PQKBWorkID)10707899(PQKB)11009095(MiAaPQ)EBC675210(Au-PeEL)EBL675210(CaPaEBR)ebr10510538(CaONFJC)MIL369481(OCoLC)769189243(EXLCZ)99255000000006506620110407d2011 uy 0engur|n|---|||||txtccrThe marketing century[electronic resource] how marketing drives business and shapes society : The Chartered Institute of Marketing /edited by Jeremy KourdiChichester Wiley20111 online resource (280 p.)Description based upon print version of record.1-119-97414-3 0-470-66015-5 Includes bibliographical references and index.The Marketing Century; CONTENTS; Introduction (Rod Wilkes); 1 Strategic Marketing (Don Peppers and Martha Rogers); 2 Market Segmentation (Malcolm McDonald); 3 Innovation (John Saunders and Veronica Wong); 4 Digital Marketing (Philip Sheldrake); 5 Sales and Business Development (Beth Rogers); 6 Customer Relationship Management (Merlin Stone); 7 Branding (Graham Hales); 8 Advertising (Jonathan Gabay); 9 Public Relations (Paul Mylrea); 10 Internal Marketing (Keith Glanfield); 11 Marketing and Sustainability (John Grant); 12 Social Marketing (Veronica Sharp); IndexWritten to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains:The three forces shaping the past, present and future of marMarketingHistoryMarketingHistory.658.3124Kourdi Jeremy451715MiAaPQMiAaPQMiAaPQBOOK9910139550703321The marketing century2263411UNINA