02802nam 2200697Ia 450 991013951650332120190916200949.01-282-48185-197866124818571-118-25785-50-470-59124-2(CKB)2550000000007174(EBL)484877(OCoLC)593297061(SSID)ssj0000337748(PQKBManifestationID)11256553(PQKBTitleCode)TC0000337748(PQKBWorkID)10289382(PQKB)10071843(SSID)ssj0001574432(PQKBManifestationID)16232980(PQKBTitleCode)TC0001574432(PQKBWorkID)14844841(PQKB)10510485(MiAaPQ)EBC484877(CaSebORM)9780470591260(EXLCZ)99255000000000717420090827d2010 uy 0engur|n|---|||||txtccrFlip the funnel[electronic resource] how to use existing customers to gain new ones /Joseph Jaffe1st editionHoboken, N.J. John Wiley & Sonsc20101 online resource (307 p.)Description based upon print version of record.0-470-59126-9 0-470-48785-2 Includes bibliographical references and index.Flip the Funnel: How to Use Existing Customers to Gain New Ones; Contents; Foreword; Acknowledgments; Preface; Section 1: Getting Priorities Straight; Section II: A New Way Forward; Section III: Making It All Happen; Resources; IndexWhy customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the ""wrong"" end of the fuCustomer relationsBusiness referralsCustomer servicesElectronic books.Customer relations.Business referrals.Customer services.658.8658.8/72658.872Jaffe Joseph1970-855798MiAaPQMiAaPQMiAaPQBOOK9910139516503321Flip the funnel2032777UNINA