04781nam 2200589 a 450 991013924730332120200520144314.01-119-20797-51-118-69888-61-118-69882-7(Safari)9781118698884(OCoLC)859207767(OCoLC)ocn859207767(Au-PeEL)EBL1211890(CaPaEBR)ebr10719148(OCoLC)843124270(CaSebORM)9781118698884(MiAaPQ)EBC1211890(EXLCZ)99256000000010366020150303d2013 uy 0engurunu|||||txtrdacontentcrdamediacrrdacarrierReshaping retail[electronic resource] why technology is transforming the industry and how to win in the new consumer driven world /Stefan Niemeier, Andrea Zocchi, and Marco Catena1st editionChichester, West Sussex, U.K. Wileyc20131 online resource (1 v.) illIncludes index.1-118-65666-0 Includes bibliographical references and index.1. A Brief History of Retailing: The mercantile era -- The modern era -- The digital era -- 2. Technology: The Crucial Retail Enabler: How retailers add value -- Connecting the chain -- Knowing what you know -- A succession of evolutions -- 3. Game-Changing Technologies: Revolution -- The next era of technology change -- What it means for consumers -- 4. Consumer Empowerment : The consumer decision journey -- Customer empowerment tools -- Retailers' response to consumers' changing behavior -- 5. Toward a New Retailing Paradigm: The changing role of the physical store -- New contenders -- The power of information productivity -- 6. The Future of Retail: Stand-alone archetypes -- Building on the stand-alone models -- 7. A Call to Action: Leapfrogging -- The way forward -- Making it happen.The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution - radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.Retail tradeTechnological innovationsRetail tradeCustomer servicesElectronic commerceRetail tradeTechnological innovations.Retail tradeCustomer services.Electronic commerce.658.8/7BUS058000bisacshNiemeier Stefan1973-981739Zocchi Andrea981740Catena Marco1977-981741MiAaPQMiAaPQMiAaPQBOOK9910139247303321Reshaping retail2240642UNINA