00836cam0-22003371i-450-99000131857040332120060328144400.0000131857FED01000131857(Aleph)000131857FED0100013185720001205d1984----km-y0itay50------baitaengITy-------001yyMarketingHerbert F. HoltjeMilanoETAS libri1984158 p.27 cmCollana Schaum66MarketingHoltje,Herbert F.59735ITUNINARICAUNIMARCBK990001318570403321C-10-(668293MA14-0-391TICECAMA1ECA90B60Marketing15638UNINA02738nam 2200685 a 450 991013901330332120230912162943.01-118-65920-11-119-17645-X1-118-79241-61-118-65917-1(CKB)2550000001111832(EBL)1469449(OCoLC)861081084(SSID)ssj0000980652(PQKBManifestationID)11561055(PQKBTitleCode)TC0000980652(PQKBWorkID)10958232(PQKB)10348915(DLC) 2013020042(Au-PeEL)EBL1469449(CaPaEBR)ebr10748701(CaONFJC)MIL511724(OCoLC)843785578(CaSebORM)9781118536094(MiAaPQ)EBC1469449(MiAaPQ)EBC4548227(EXLCZ)99255000000111183220130423d2013 uy 0engur|n|---|||||txtccrA/B testing[electronic resource] the most powerful way to turn clicks into customers /Dan Siroker, Pete Koomen, with Cara Harshman1st editionHoboken Wiley20131 online resource (210 p.)Includes index.1-118-53609-6 1-299-80473-X How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate-the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experienOrganizational effectivenessMultimedia systemsSocial aspectsApplication softwareTestingOrganizational effectiveness.Multimedia systemsSocial aspects.Application softwareTesting.658.8/3402854678Siroker Dan955638Koomen Pete1982-955639Harshman Cara955640MiAaPQMiAaPQMiAaPQBOOK9910139013303321A2162628UNINA