03410nam 2200577 a 450 991013900700332120230126203248.01-119-20799-11-118-67692-01-118-67686-6(Safari)9781118676929(OCoLC)868085310(OCoLC)ocn868085310(Au-PeEL)EBL1388829(CaPaEBR)ebr10748651(CaONFJC)MIL511755(OCoLC)876507854(CaSebORM)9781118676929(MiAaPQ)EBC1388829(EXLCZ)99255000000111186320130628d2013 uy 0engurunu|||||txtrdacontentcrdamediacrrdacarrierShare this too[electronic resource] more social media solutions for PR professionals /Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington1st editionChichester, West Sussex John Wiley and Sons, Inc.20131 online resource (xii, 312 p.) illIncludes bibliographical references and index.1-118-67693-9 1-299-80504-3 Includes bibliographical references and index.pt. I. The future of public relations -- pt. II. Audiences and online habits -- pt. III. Conversations -- pt. IV. New channels, new connections -- pt. V. Professional practice -- pt. VI. Business change and opportunities for the public relations industry -- pt. VII. Future proofing the public relations industry.The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.Public relationsSocial mediaPublic relations.Social media.659.20285/4678Brown Rob1962 December 17-906317Waddington Stephen906318Chartered Institute of Public Relations.MiAaPQMiAaPQMiAaPQBOOK9910139007003321Share this too2026916UNINA