02610nam 2200613 a 450 991013887380332120200520144314.01-118-40487-41-119-20785-11-283-54264-197866138550911-118-40485-8(CKB)2550000000107718(EBL)968085(OCoLC)799764312(SSID)ssj0000693119(PQKBManifestationID)11444036(PQKBTitleCode)TC0000693119(PQKBWorkID)10637805(PQKB)11422046(MiAaPQ)EBC968085(Au-PeEL)EBL968085(CaPaEBR)ebr10580160(CaONFJC)MIL385509(OCoLC)793503527(EXLCZ)99255000000010771820120511d2012 uy 0engur|n#||||||||txtrdacontentcrdamediacrrdacarrierShare this[electronic resource] the social media handbook for PR professionals /Chartered Institute of Public Relations (CIPR) ; edited by Stephen WaddingtonChichester, West Sussex, U.K. John Wiley & Sons20121 online resource (246 pages)Includes index.1-118-40484-X pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skiiisPublic relationsSocial mediaElectronic books.Public relations.Social media.659.20285/4678Waddington Stephen906318Chartered Institute of Public Relations.MiAaPQMiAaPQMiAaPQBOOK9910138873803321Share this2094012UNINA