02932nam 2200661 a 450 991013886960332120230802005556.01-119-20783-51-283-54972-797866138621741-118-37424-X1-118-37481-9(CKB)2550000000108193(EBL)977281(OCoLC)806204710(SSID)ssj0000693503(PQKBManifestationID)12347963(PQKBTitleCode)TC0000693503(PQKBWorkID)10651077(PQKB)10852459(PQKBManifestationID)16120969(PQKB)24454634(MiAaPQ)EBC977281(Au-PeEL)EBL977281(CaPaEBR)ebr10582604(CaONFJC)MIL386217(EXLCZ)99255000000010819320120508d2012 uy 0engur|n|---|||||txtccrStore wars[electronic resource] the worldwide battle for mindspace and shelfspace, online and in-store /Greg Thain and John Bradley2nd ed.Chichester, West Sussex, U.K. Wiley20121 online resource (310 p.)Description based upon print version of record.1-118-37406-1 Includes bibliographical references and index.Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, FrancRetail tradeMarketingConsumer goodsRetail trade.Marketing.Consumer goods.381./1Thain Greg1954-891765Bradley John1957-891766MiAaPQMiAaPQMiAaPQBOOK9910138869603321Store wars1991663UNINA