02705nam 2200613 a 450 991013886910332120200520144314.01-283-64502-51-118-34921-01-118-34920-2(CKB)2550000000108208(EBL)974651(SSID)ssj0000693461(PQKBManifestationID)11942982(PQKBTitleCode)TC0000693461(PQKBWorkID)10650341(PQKB)11506315(Au-PeEL)EBL974651(CaPaEBR)ebr10582626(CaONFJC)MIL395752(CaSebORM)9781118349199(MiAaPQ)EBC974651(OCoLC)809248236(EXLCZ)99255000000010820820120405d2012 uy 0engur|n|---|||||txtccrStatistical methods in customer relationship management[electronic resource] /V. Kumar, J. Andrew Petersen1st editionHoboken, N.J. Wiley20121 online resource (290 p.)Description based upon print version of record.1-118-34919-9 1-119-99320-2 Includes bibliographical references and index.Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisitioCustomer relationsManagementCustomer relationsManagementStatistical methodsCustomer relationsManagement.Customer relationsManagementStatistical methods.658.8/12015195Kumar V.1957-49360Petersen J. Andrew877244MiAaPQMiAaPQMiAaPQBOOK9910138869103321Statistical methods in customer relationship management1958790UNINA