01353nam 2200457 450 991013664260332120170412162951.00-7494-7716-4(CKB)3710000000892377(MiAaPQ)EBC4709144(PPN)19727577X(EXLCZ)99371000000089237720161017h20162016 uy 0engurcnu||||||||rdacontentrdamediardacarrierAdvanced customer analytics targeting, valuing, segmenting and loyalty techniques /Mike GrigsbyLondon, England :Kogan Page,2016.©20161 online resource (264 pages) illustrations, chartsMarketing Science Series0-7494-7715-6 Includes bibliographical references and index.Marketing science series.Marketing researchCustomer relationsCustomer loyaltyMarketing research.Customer relations.Customer loyalty.658.8/12Grigsby Mike1234042MiAaPQMiAaPQMiAaPQBOOK9910136642603321Advanced customer analytics2866448UNINA