02576 am 22004693u 450 991013640890332120230808191941.010.14324/111.9781910634493(CKB)3710000000609195(OAPEN)604151(EXLCZ)99371000000060919520190111d2016 uy engurmu#---auuuutxtrdacontentcrdamediacrrdacarrierHow the world changed social media /Daniel Miller, Elisabetta Costa, Nell Haynes [and others]London :UCL Press,20161 online resource (262 pages) illustrations; digital, PDF file(s)1910634484 1910634492 Includes bibliographical references.How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.Society & social sciencesbicsscSocial & cultural anthropology, ethnographybicsscSociety & social sciencesSocial & cultural anthropology, ethnographyMiller Daniel118348Sinanan JolynnaWang XinyuanMcDonald TomHaynes NellCosta ElisabettaSpyer JulianoVenkatraman ShriramNicolescu RazvanUkMaJRUBOOK9910136408903321How the world changed social media2020996UNINA