02218nam 2200565 450 991013623920332120170925185756.00-19-026615-50-19-026616-30-19-026614-7(CKB)3710000000915849(StDuBDS)EDZ0001582249(MiAaPQ)EBC4721645(PPN)229852718(EXLCZ)99371000000091584920160621h20162016 uy| 0engur|||||||||||rdacontentrdacontentrdamediardacarrierAnalytic activism digital listening and the new political strategy /David KarpfNew York, NY :Oxford University Press,2016.1 online resource illustrations (black and white)Oxford studies in digital politics0-19-026613-9 0-19-026612-0 Includes bibliographical references and index.Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This work discusses the rise of 'analytic activism,' including both its strengths and its limitations.Oxford studies in digital politics.Political participationTechnological innovationsCommunication in politicsTechnological innovationsPolitical campaignsData processingData miningPolitical aspectsBig dataPolitical aspectsPolitical participationTechnological innovations.Communication in politicsTechnological innovations.Political campaignsData processing.Data miningPolitical aspects.Big dataPolitical aspects.332.402854678Karpf David1978-1234738MiAaPQMiAaPQMiAaPQBOOK9910136239203321Analytic activism2868317UNINA