01951oam 2200481M 450 991013613490332120200324081332.01-315-44422-41-315-44424-01-315-44423-2(CKB)3710000000912444(MiAaPQ)EBC4717791(OCoLC)1006319950(OCoLC-P)1006319950(FlBoTFG)9781315444246(PPN)251190102(BIP)63377123(BIP)61866642(EXLCZ)99371000000091244420160909e20161974 uy 0engur|||||||||||rdacontentrdamediardacarrierWho's listening? the story of BBC Audience Research /Robert J.E. SilveryLondon :Routledge,2016.1 online resource (220 pages)Routledge Library Editions: Radio ;Volume 4Originally published: 1974.1-138-21568-6 1-138-21250-4 This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.Radio audiencesGreat BritainHistoryRadio audiencesHistory.301.162Silvery Robert J. E.932848OCoLC-POCoLC-PBOOK9910136134903321Who's listening2099644UNINA