04979nam 2200709 450 991013487570332120200520144314.01-78785-104-41-118-85927-81-118-85924-31-118-85922-7(CKB)4330000000007314(EBL)4605106(PQKBManifestationID)16564254(PQKBWorkID)15082931(PQKB)25272317(MiAaPQ)EBC4605106(DLC) 2016038726(Au-PeEL)EBL4605106(CaPaEBR)ebr11238304(CaONFJC)MIL943446(OCoLC)954283784(EXLCZ)99433000000000731420160822h20172017 uy 0engur|n|---|||||txtccrSeafood and aquaculture marketing handbook /Carole R. Engle, Kwamena K. Quagrainie, Madan M. DeySecond edition.West Sussex, England :Wiley Blackwell,2017.©20171 online resource (468 p.)Earlier edition published as: Aquaculture marketing handbook.1-118-84550-1 Includes bibliographical references and index.Title Page; Table of Contents; About the authors; Chapter 1: Seafood and aquaculture markets; Global trends in seafood and aquaculture markets; Are aquaculture products different from agriculture products?; Aquaculture market synopsis: tilapia; Summary; Study and discussion questions; References; Chapter 2: Demand and supply: basic economic premises; What is economics?; Demand; Supply; Price determination; Elasticity; Market structures and implications for competition and pricing; Special demand and supply conditions; Aquaculture market synopsis: salmon; SummaryStudy and discussion questionsReferences; Chapter 3: Seafood and aquaculture marketing concepts; What is marketing?; Marketing plan; Market products; Supply chain and value chain; Processors; Market or distribution channels; Transportation; Wholesaling; Brokers; Retailing; Direct sales; Profit margins; Economies of scale in marketing; Supply chain management; Pricing systems; Price behavior, trends, and fluctuations; Geographic markets; Product storage; Market power; Advertising and promotion; Product grades, quality, and marketing implications; International tradeAquaculture market synopsis: shrimp and prawnsSummary; Study and discussion questions; References; Chapter 4: Market trends; The role of imports in U.S. seafood markets; U.S. seafood consumption; Food consumption away from home; Convenience in food preparation and consumption; Demand for healthy and wholesome foods; Sustainability and seafood; Traceability and labeling of seafood products; Seafood and the "local food" movement in the U.S.; Organic seafood; Wholesale-retailer integration in the food system; Electronic Data Interchange (EDI); The Efficient Consumer Response (ECR)The Efficient Food service Response (EFR)E-commerce; Aquaculture market synopsis: Pangasius spp. (swai, basa, and tra); Summary; Study and discussion questions; References; Chapter 5: Seafood market channels; Market channels for primary seafood products; Price discovery for primary commodities; Participation in food market channels; Channel ownership and control for secondary products; Consolidation and channel control; Channel coordination and leadership for secondary products; Channel agreements; Channel conflict; Aquaculture market synopsis: trout; Summary; Study and discussion questionsReferencesChapter 6: Seafood and aquaculture product processing; Processing; Structure of the seafood and aquaculture product processing industry; Plant location; Law of market areas; Capacity utilization; Innovation and branding; Challenges in aquaculture product processing; Aquaculture market synopsis: U.S. channel catfish; Summary; Study and discussion questions; References; Chapter 7: The international market for seafood and aquaculture products; The basis for trade; Dimensions of the international market; Trade policy tools; Trade policy in seafood and aquaculture; U.S. AntidumpingByrd Amendment, Continued Dumping and Subsidy Offset Act of 2000Aquaculture industrySeafood industryAquacultureMarketingSeafoodMarketingAquaculture industry.Seafood industry.AquacultureMarketing.SeafoodMarketing.664/.940688Engle Carole Ruth1952-860659Quagrainie Kwamena K.Dey Madan M.MiAaPQMiAaPQMiAaPQBOOK9910134875703321Seafood and aquaculture marketing handbook2022416UNINA