02710oas 22009013a 450 991013459110332120251015213014.02165-820X(OCoLC)60624459(CONSER) 2012201128(CKB)110992357279796(EXLCZ)9911099235727979620050614b19781990 uy aengurun|||||||||txtrdacontentcrdamediacrrdacarrierCurrent issues and research in advertisingAnn Arbor, Mich. Division of Research, Graduate School of Business Administration, University of Michigan1 online resourceRefereed/Peer-reviewed0163-3392 Current issues & research in advertisingComparative advertisingPeriodicalsAdvertisingUnited StatesPeriodicalsAdvertisingResearchPeriodicalsPublicité comparativePériodiquesPublicitéÉtats-UnisPériodiquesPublicitéRecherchePériodiquesAdvertisingfast(OCoLC)fst00797511AdvertisingResearchfast(OCoLC)fst00797745Comparative advertisingfast(OCoLC)fst01430116ReclamegttAdvertentiesgttUnited Statesfasthttps://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrqPeriodical.periodicals.aatPeriodicals.fastPeriodicals.lcgftPériodiques.rvmgfComparative advertisingAdvertisingAdvertisingResearchPublicité comparativePublicitéPublicitéRechercheAdvertising.AdvertisingResearch.Comparative advertising.Reclame.Advertenties.659.1University of Michigan.Graduate School of Business Administration.Division of Research,OCLCSOCLCSOCLCQZ5ATXJOCLCQDLCOCLCQOCLCFOCLCOOCLCQOCLCOAU@OCLCQBWNUBYOCLCOOCLCQUABOCLCLJOURNAL9910134591103321Current issues and research in advertising2555422UNINA