01056oas 2200325z- 450 991013285220332120230213141902.0(CKB)110978977742525(OCoLC)85447899(DE-599)ZDB2134608-2(MiAaPQ)36507(EXLCZ)9911097897774252520191120cuuuuuuuu -u- -gerMarketing: ZFP – Journal of Research and ManagementMünchenBeckRefereed/Peer-reviewedRefereed/Peer-reviewed0344-1369 MarketingMarketing (München)MARKETING, ZEITSCHRIFT FüR FORSCHUNG UND PRAXISMARKETING ZEITSCHRIFT FUER FORSCHUNG UND PRAXISMARKETING ZFPBusiness, Economy and ManagementMarketing and SalesBusiness, Economy and ManagementMarketing and SalesJOURNAL9910132852203321Marketing: ZFP – Journal of Research and Management3004700UNINA