03755nam 2200529 450 991013234960332120181206072730.01-118-86793-91-118-86794-7(CKB)3710000000220939(EBL)1766631(MiAaPQ)EBC1766631(EXLCZ)99371000000022093920160817h20142014 uy 0engur|n|---|||||rdacontentrdamediardacarrierMarkets for managers a managerial economics primer /Anthony J. EvansChichester, England :Wiley,2014.©20141 online resource (273 p.)Wiley Finance SeriesDescription based upon print version of record.1-118-86796-3 Includes bibliographical references and index.Markets for Managers; Contents; Preface; Introduction; 1 Incentives Matter; 1.1 Managerial Individualism; 1.2 Demand Curves; 1.3 Elasticity; NOTES; 2 Cost and Choice; 2.1 Opportunity Cost; 2.2 Diminishing Marginal Returns; 2.3 The Planning Horizon; 2.4 Cost vs. Waste; NOTES; 3 Market Exchange; 3.1 Market Equilibrium; 3.2 Comparative Statics; 3.3 Information Economics; NOTES; 4 Prices and Economic Calculation; 4.1 Entrepreneurship; 4.2 The Firm; 4.3 Price Discrimination; 4.4 The Knowledge Problem; 4.5 Internal Markets; NOTES; 5 Competition and the Market Process; 5.1 Market Concentration5.2 Collusion5.3 Market Contestability; 5.4 Monopoly Power; NOTES; 6 Capital Theory and Recalculation; 6.1 Microclimate; 6.2 Unemployment; 6.3 Recalculation; NOTES; 7 Public Finance; 7.1 Taxation; 7.2 Bonds; 7.3 Banking; 7.4 Saving; 7.5 Real Business Cycles; 7.6 National Income Accounting; NOTES; 8 Monetary Theory; 8.1 Inflation; 8.2 Monetary Policy; 8.3 Monetary Regimes; 8.4 Macroeconomic Fluctuations; NOTES; 9 Fiscal Policy; 9.1 The Great Depression; 9.2 Fiscal Stimulus; 9.3 Expansionary Fiscal Contractions; 9.4 Confidence; 9.5 Laissez-faire; 9.6 The Phillips Curve; NOTES10 International Economics10.1 Globalisation and Trade Theory; 10.2 Balance of Payments; 10.3 Foreign Exchange Markets; 10.4 Currency Regimes; NOTES; 11 Behavioural Economics; 11.1 Behavioural Anomalies; 11.2 Market Efficiency; (i) It is possible to beat the market; (ii) The expected returns of trying to beat the market are negative; (iii) It is very rare to beat the market over time; NOTES; 12 Global Prosperity; 12.1 Growth Theory; 12.2 Happiness; 12.3 Economic Freedom; 12.4 Public Choice Theory; 12.5 Transition Economics; NOTES; BibliographyAuthored Books, Articles, Working Papers, Speeches and BlogsEconomist Articles; Unauthored and Miscellaneous; Interviews; Index; EULAOffering a broad overview of the many ways in which <i>Managerial Economics</i> affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates. It offers readers the chance to understand how markets really work, and how they fail. Most importantly, it shows you how to utilise markets on a day to day basis.Wiley finance series.Managerial economicsElectronic books.Managerial economics.338.5024338.5024/658BUS027000bisacshEvans Anthony John1981-989468MiAaPQMiAaPQMiAaPQBOOK9910132349603321Markets for managers2262973UNINA