02407nam 2200469zu 450 991013226080332120230621140332.09788579830112(ebook)(CKB)3710000000347391(SSID)ssj0001684408(PQKBManifestationID)16517450(PQKBTitleCode)TC0001684408(PQKBWorkID)15045283(PQKB)11591753(WaSeSS)IndRDA00056780(oapen)https://directory.doabooks.org/handle/20.500.12854/55050(EXLCZ)99371000000034739120160829d2009 uy porur|||||||||||txtrdacontentcrdamediacrrdacarrierO percurso dos gêneros do discurso publicitário uma análise das propagandas da Coca-Cola /Analúcia Furquim Campos-ToscanoSciELO Books - Editora UNESP2009Brazil :Editora UNESP,20091 online resource (257 pages) digital, PDF file(s)Bibliographic Level Mode of Issuance: MonographIncludes bibliographical references.Introdução -- 1. Reflexões sobre gêneros do discurso -- 2. Coca-Cola e os momentos que fazem a história:uma construção discursiva -- 3. O percurso dos gêneros publicitários -- 4. Fim do percurso: a identidade da Coca-Cola -- Referências bibliográficas.The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-discourses, whether anti-American, anti-capitalist, anti-globalization or ecological. It is a useful work for professionals dedicated to verb-audio-visual resources, for students in the field of Discourse Analysis and for others interested in languages ​​and texts.IndustriesHILCCBusiness & EconomicsHILCCLANGUAGE ARTS & DISCIPLINESIndustriesBusiness & EconomicsCampos-Toscano Analúcia Furquim803240PQKBUkMaJRU9910132260803321O percurso dos gêneros do discurso publicitário2138751UNINA