06733nam 2200721 450 991013218120332120200520144314.01-118-89851-61-119-20805-X1-118-89850-8(CKB)3710000000205347(EBL)1753760(OCoLC)885123228(DLC) 2014022696(Au-PeEL)EBL1753760(CaPaEBR)ebr10902329(CaONFJC)MIL632037(OCoLC)881318369(CaSebORM)9781118898512(MiAaPQ)EBC1753760(EXLCZ)99371000000020534720140815h20142014 uy 0engur|||||||||||rdacontentrdamediardacarrierEmployer brand management practical lessons from the world's leading employers /Richard Mosley ; preface by Simon BarrowChichester, [England] :Wiley,2014.©20141 online resource (319 p.)Description based upon print version of record.1-118-89852-4 Includes bibliographical references and index.Cover; Title Page; Copyright; Contents; Preface by Simon Barrow; Chapter 1 Introduction; Why the New Book?; Why should Companies invest in Employer Brand Management?; Defining 'Employer Brand'; The Difference between Branding and Brand Management; Summary and Key Conclusions; Chapter 2 Business Case; 1. The Cost Benefits of a Strong Employer Brand; (a) Targeting the right potential candidates; (b) Rationalizing your creative spend; (c) Building brand awareness and equity; (d) Enhancing your pulling power; (e) Hiring good people for less; (f) Reducing unwanted attrition (and re-hire)2. The Performance Benefits of a Strong Employer Brand(a) Hiring more high performers; (b) On-boarding employees more effectively; (c) Improving employee engagement; (d) Enhancing communication and change management effectiveness; (e) Building brand engagement; Summary and Key Conclusions; Chapter 3 Brand Ideology; Defining a Clear and Compelling Statement of Purpose; Vision and mission; Core Values; The Core Values of Guardian Media Group; Johnson & Johnson's credo; Summary and Key Conclusions; Chapter 4 Brand Hierarchy and Adaptation; 'Integrated ' Branded House Model'Parent-subsidiary' House of Brands ModelWho Owns the Brand?; Summary and Key Conclusions; Chapter 5 Strategy and Capability; Corporate Strategy; Business Strategy; HR Strategy; Talent Strategy; Inclusive vs Exclusive Talent Management; Buy, Borrow or Build?; Global Local Strategy; Summary and Key Conclusions; Chapter 6 The Perfect Employee; Identifying the Right Talent; Summary and Key Conclusions; Chapter 7 Diversity and Segmentation; Accounting for Diversity; The Benefits of Diversity; Talent Segmentation; Summary and Key Conclusions; Chapter 8 Reputation and AttractionEvaluating your External Reputation(a) Industry image; (b) Competitor analysis; (c) Attraction; Assessing your External Reputation; (a) Corporate Reputation Surveys; (b) Student Surveys; (c) Experienced Hire Surveys; (d) New Joiner Surveys; (e) Social Reputation Audit; Image Analysis; Summary and Key Conclusions; Chapter 9 Engagement and Retention; Gallup; Towers Watson; Employee Engagement Surveys; (a) Engagement heatmap; (b) Performance scorecard; (c) Engagement drivers; (d) Differentiators; (e) Momentum; Retention Drivers; Qualitative Research; Summary and Key ConclusionsChapter 10 Employer Brand Positioning and Differentiation(a) Status; (b) Purpose; (c) Teamwork; (d) Autonomy; (e) Innovation; (f) Learning; (g) Progression; (h) Performance; Competitor Maping; Summary and Key Conclusions; Chapter 11 EVP Development; Establishing A Strong Foundation; (a) Selecting the right development team; (b) Consultation with executive management; (c) Consultation with the HR leadership team; (d) Consultation with the brand team; (e) Agency support; (f) Establishing the business case and securing leadership support; (g) Review your existing data and insights(h) Building an insight platform"A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "--Provided by publisher."This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"--Provided by publisher.Personnel managementEmployeesRecruitingCorporate cultureCorporate imageBranding (Marketing)Personnel management.EmployeesRecruiting.Corporate culture.Corporate image.Branding (Marketing)658.3/01BUS019000bisacshMosley Richard1964-917707Barrow SimonMiAaPQMiAaPQMiAaPQBOOK9910132181203321Employer brand management2057681UNINA02598nam 2200589 450 991080713210332120200520144314.00-8131-6330-7(CKB)3710000000334603(EBL)1915807(SSID)ssj0001431737(PQKBManifestationID)11927735(PQKBTitleCode)TC0001431737(PQKBWorkID)11388613(PQKB)10091213(OCoLC)707585148(MdBmJHUP)muse44324(Au-PeEL)EBL1915807(CaPaEBR)ebr11005562(CaONFJC)MIL691528(OCoLC)900345208(MiAaPQ)EBC1915807(EXLCZ)99371000000033460320150123h19731973 uy 0engurcnu||||||||txtccrThe banking crisis of 1933 /Susan Esfabrook KennedyLexington, Kentucky :University Press of Kentucky,1973.©19731 online resource (280 p.)Based on the author's thesis, Columbia University.1-322-60246-8 0-8131-5291-7 Includes bibliographical references and index.Cover; Title; Copyright; Contents; Chapter; Acknowledgments; I. PROSPERITY AND DEPRESSION; II. HOOVER'S SOLUTIONS; III. LECTION AND INTERREGNUM; IV. MICHIGAN; V. INVESTIGATION; VI. EXIT HOOVER; VII. ENTER ROOSEVELT; VIII. REOPENING; IX. THE BANKING ACT OF 1933; X. CONCLUSION; Selected Bibliography; Index;On March 6, 1933, Franklin D. Roosevelt, less than forty-eight hours after becoming president, ordered the suspension of all banking facilities in the United States. How the nation had reached such a desperate situation and how it responded to the banking ""holiday"" are examined in this book, the first full-length study of the crisis.Although the 1920's had witnessed a wave of bank failures, the situation worsened after the 1929 stock market crash, and by the winter of 1932-1933, complete banking collapse threatened much of the nation. President Hoover's stopgap measures proved totally inadequateBanks and bankingUnited StatesBanking lawUnited StatesBanks and bankingBanking law332.1/0973Kennedy Susan Estabrook1643625MiAaPQMiAaPQMiAaPQBOOK9910807132103321The banking crisis of 19333988977UNINA