02332nam 2200625 450 991013161990332120200520144314.01-119-07639-01-119-17044-31-119-07643-9(CKB)3710000000461565(EBL)2131001(SSID)ssj0001530247(PQKBManifestationID)12572621(PQKBTitleCode)TC0001530247(PQKBWorkID)11524203(PQKB)11785233(DLC) 2015022945(Au-PeEL)EBL2131001(CaPaEBR)ebr11090299(CaONFJC)MIL822796(OCoLC)910936404(CaSebORM)9781119076575(MiAaPQ)EBC2131001(EXLCZ)99371000000046156520150822h20152015 uy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierBehavioral marketing delivering personalized experiences at scale /Dave Walters1st editionHoboken, New Jersey :Wiley,2015.©20151 online resource (255 p.)Includes index.1-119-07657-9 "This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "--Provided by publisher.Internet marketingCustomer relationsConsumers' preferencesInternet marketing.Customer relations.Consumers' preferences.658.8/72BUS043000bisacshWalters Dave1968-965168MiAaPQMiAaPQMiAaPQBOOK9910131619903321Behavioral marketing2189740UNINA