03718 am 22006613u 450 991013095030332120230621140658.0(CKB)3450000000003040(NyNyMAR)har100144271(MH)012799846-2(SSID)ssj0000832566(PQKBManifestationID)12373545(PQKBTitleCode)TC0000832566(PQKBWorkID)10899844(PQKB)10143723(OCoLC)794698114(oapen)https://directory.doabooks.org/handle/20.500.12854/34461(EXLCZ)99345000000000304020110404h20102010 uy 0engurmn#nnn|||||txtrdacontentcrdamediacrrdacarrierThe corporate blog as an emerging genre of computer-mediated communication features, constraints, discourse situation /Cornelius PuschmannUniversitätsverlag Göttingen2010Göttingen, Germany :Universitätsverlag Göttingen,2010.©20101 online resource (139 pages) colour illustrations; digital, PDF file(s)Open Access e-BooksKnowledge UnlatchedGöttinger Schriften zur Internetforschung,1863-0944 ;Band 7Originally presented as the author's thesis (doctoral)--Universität Düsseldorf, 2009.3941875558 Includes bibliographical references (pages 131-139).1. Introduction --2. Formal, technical and pragmatic aspects of blogging --3. The corporate blog as an emerging genre --4. Corporate blogging case studies --5. Discussion.Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chat rooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.Göttinger Schriften zur Internetforschung ;Band 7.Business communicationBlogsBusiness enterprisesBlogsBlogsCommunicationMediaCorporate BlogInternetBusiness communicationBlogs.Business enterprisesBlogs.Blogs.302.2314Puschmann Cornelius801240NyNyMARNyNyMARAuAdUSAUkMaJRUBOOK9910130950303321The corporate blog as an emerging genre of computer-mediated communication2138849UNINA