02990 am 22007213u 450 991013081300332120230621135343.09788864531090(ebook)886453109288845349689788884534965(CKB)3450000000002827(WaSeSS)Ind00074588(oapen)https://directory.doabooks.org/handle/20.500.12854/32703(EXLCZ)99345000000000282720130916d2006|||| || |engurm|#||||||||txtrdacontentcrdamediacrrdacarrierHow safe is eating chicken? a study on the impact of trust and food risk communication on consumer behaviour in the European Union /edited by Donato Romano and Gianluca StefaniFirenze University Press2006Florence, Italy :Firenze University Press,c2006.1 online resource (153 pages) illustrationsProceedings e reportPrint version: How safe is eating chicken? Firenze, Italy : Firenze University Press, 2006 8884534968 (OCoLC)78203560 Includes bibliographical references and index.Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.Health risk communicationHealth risk communicationEuropean Union countrieseconomicssociologyunione europeaalimentazionesociologiaatti di convegnoeuropean unionproceedingsnutritioneconomiaBovine spongiform encephalopathyChickenFood chainFood safetyFranceGermanyItalyNetherlandsRisk managementRisk perceptionHealth risk communication.Health risk communication658Romano Donatoauth82491Romano Donato82491Stefani Gianluca89364WaSeSSWaSeSSUkMaJRU9910130813003321How safe is eating chicken1802229UNINA