02645nam 2200577 450 991013055630332120170815162125.00-470-97650-01-119-99255-91-119-99380-6(CKB)3400000000021256(EBL)699508(OCoLC)795695242(SSID)ssj0000694971(PQKBManifestationID)12290082(PQKBTitleCode)TC0000694971(PQKBWorkID)10669984(PQKB)10807723(MiAaPQ)EBC699508(EXLCZ)99340000000002125620160816h20112011 uy 0engur|n|---|||||txtccrBeyond the familiar long-term growth through customer focus and innovation /by Patrick Barwise and Sean MeehanChichester, West Sussex, England :Jossey-Bass,2011.©20111 online resource (186 p.)Includes index.0-470-97631-4 BEYOND THE FAMILIAR: Long-Term Growth through Customer Focus and Innovation; Table of Contents; Preface; Acknowledgements; CHAPTER ONE: WHAT EVERY CEO WANTS; CHAPTER TWO: YOUR PROMISE TO THE CUSTOMER; CHAPTER THREE: DELIVERING TODAY'S PROMISE BETTER AND BETTER EVERY DAY; CHAPTER FOUR: DRIVING THE MARKET BY RELENTLESSLY IMPROVING THE PROMISE; CHAPTER FIVE: INNOVATING BEYOND THE FAMILIAR; CHAPTER SIX: OPENING UP: WHAT LEADERS MUST DO; POSTSCRIPT; END NOTES; INDEX; About the AuthorsStrong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success:Offer a clear, relevant customer promiseCustomer servicesSuccess in businessElectronic books.Customer services.Success in business.658.8/12658.812BUS000000bisacshBarwise Patrick918271Meehan SeánMiAaPQMiAaPQMiAaPQBOOK9910130556303321Beyond the familiar2058912UNINA