01346nam0-2200433---450 99001008753040332120171204094753.0978-88-17-07870-2001008753FED01001008753(Aleph)001008753FED0100100875320160707d2015----km-y0itay50------baitaengITy-------001yyStrategia Oceano Bluvincere senza competereW. Chan Kim, Renée Mauborgneprefazione di Alessandro Di Fiore2. ed.[S.l.]Rizzoli Etasc2015XXXV, 314 p.21 cm2001Blue ocean strategyhow to create uncontested market space and make the competition irrelevant1494500ImpreseOrganizzazione658.1Kim,W.Chan430722Mauborgne,Renée430723ITUNINARICAUNIMARCBK990010087530403321AZOA56A790DECBCAZOA56C1442DECBCAZOA56D1443DECBCAZOA56B791DECBCAZOA56E1536DECBCAZOA56F1537DECBCAZOA56G1386DECBCAZOA56H1387DECBCDECBCBlue ocean strategy1494500UNINA