01072nam0-2200361---450-99001004116040332120160616110605.0978-88-386-6896-8001004116FED01001004116(Aleph)001004116FED0100100411620160216d2016----km-y0itay50------baita--------001yyMarket-driven managementmarketing strategico e operativoJean-Jacques Lambin7. ed.Milano [etc.]McGraw Hill2016XXXV, 571 p.26 cmCollana di istruzione scientificaserie di discipline aziendali658.823itaLambin,Jean-Jacques79664ITUNINARICAUNIMARCBK990010041160403321AZMK77A452DECBCAZMK77B453DECBCAZMK77C512DECBCAZMK77D598DECBCAZMK77E729DECBCDECBCMarket-driven management24195UNINA