01065nam0-2200349---450-99000980069040332120131210115505.0978-88-387-8578-8000980069FED01000980069(Aleph)000980069FED0100098006920131210d2013----km-y0itay50------baitaengITa-------001yyMarketing dei serviziK. Douglas Hoffman, John E.G. Bateson, Gennaro IasevoliSantarcangelo di RomagnaMaggiolic2013XVIII, 414 p.ill.23 cmIdee & Strumenti2001Services Marketingconcepts, strategies, & cases45597Hoffman,K. Douglas147405Bateson,John E. G.147404Iasevoli,Gennaro89400ITUNINARICAUNIMARCBK990009800690403321AZMK61A21450DECBCAZMK61B21451DECBCDECBCServices marketing45597UNINA