01097nam0-2200349---450-99000966588040332120130116101544.09780765614919000966588FED01000966588(Aleph)000966588FED0100096658820130115d2006----km-y0itay50------baengUSy-------001yy<<The >>service-dominant logic of marketingdialog, debate, and directionsRobert F. Lusch and Stephen L. Vargo, editorsforewords by Ruth N. Bolton and Frederick E. Webster jr.Armonk [etc.]M. E. Sharpe[2006]XVIII, 449 p.26 cmMarketing658.800122itaVargo,Stephen L.Lusch,Robert F.Bolton,Ruth N.Webster,Frederick E.ITUNINARICAUNIMARCBK990009665880403321658 LUS 1Disc. stor. 13473FLFBCFLFBCService-dominant logic of marketing709500UNINA