01071nam0-2200337---450 99000955974040332120230124120539.09780787996918000955974FED01000955974(Aleph)000955974FED0100095597420120419d2008----km-y0itay50------baeng--------001yyMuseum marketing and strategydesigning missions, building audiences, generating revenue and resourcesNeil G. Kotler, Philip Kotler, Wendy I. Kotler2nd ed.San FranciscoJossey-Bass2008XXX, 511 p.ill.24 cmMuseiOrganizzazione069.0684Kotler,Neil147959Kotler,Philip<1931- >34994Kotler,Wendy I.<1947- >326797ITUNINARICAUNIMARCBK990009559740403321706 KOTN 01Dip.Disc.St.13135FLFBCFLFBCMuseum marketing and strategy846875UNINA